Pinpointing Your Target Market

It does not matter how beneficial your content is. It will not be seen unless you are tuning your speaking to address your audience’s unspoken query, “what is in it for me?” Frequently we invest a lot of time creating our topic, concepts, great opening and conclusions, and we do not think about or devote much time researching who is in the audience and what they come to here. Investigating your target audience goes beyond thinking about just demographics: age, gender, ethnicity, etc... Understanding your audience involves understanding their values and beliefs.

A few months earlier, a marketing manager who worked for a well-known packers and movers company (moving company) came to me for help with his presenting and public speaking techniques. He on a regular basis spoke to groups to sell his services, and he experienced he could use coaching to acquire an edge over his business competitors. He understood his objective and he knew his services line. I asked him to analyze his target audience - who were they?

He considered this question and came back to me with four diverse audiences: people who need local shifting services, people who need long distance moving services, people who need international relocation services and people who need car transportation services. His answers led him to new skills with his presentations.

We investigated every group. What did each and every group value? What inspired every group in their decision-making procedure? My customer had not considered his audiences in this way before. This process provided him new important information he used to modify his content material. He identified that the people who need residential relocation services (local or long distance) are more potential customers. The people who need services for commercial shifting or corporate relocation are also good customers and want valued relocation services. The people who need local shifting services within a city also need quality and effective packing and moving services.. Lastly, he examined the customers who need automobile transport services along with home moving services for a long-distance move.

By knowing what each of his target audiences most appreciated, my client was able to address their considerations. He tapped into these values and motives in his demonstrations, and responded to the unspoken question that all audiences ask, "What's in it for me?" He grew to become a more helpful and successful speaker subsequently.

Article by: Packers and Movers Pune | Movers and Packers Pune